Companies are starting to party again, but not like it’s 1999 — or even 2007.
That was the last big year for holiday bashes before the financial markets nearly went bust. And for those who cater such events, it has been a bear market ever since.
But not this season, said New York hospitality director Ric Addison, whose 20 years in the business include stints with nightlife legends Ian Schrager and Rande Gerber.
For some, the holiday renders fond memories of visiting family and enjoying Grandma’s cooking, while for others Thanksgiving may evoke memories of hangovers hellishly endured with way too many relatives around to witness the struggle. For those able to make it out of the house (and brave enough to face the crowded streets on Thanksgiving in NYC), some venues are offering VIP-like experiences.
If you want to watch the Macy’s Thanksgiving Parade but don’t want to deal with the crowd, consider going to the Monarch Rooftop Lounge, which overlooks 35th Street and Sixth Avenue, a prime parade-viewing location. On the day of the parade, Monarch will be serving brunch and specialty cocktails like Hot Caramel Cider and Chocolate Russian, as guests view the parade from the terrace or broadcast on television screens.
If you were one of the millions of viewers glued to your television screen last year during the annual Macy’s Thanksgiving Day Parade you’re certain of one thing. It just keeps getting better year after year. And let’s face it. That is definitely not true of most things today.